Export Market Development Grant Open

Austrade’s Export Market Development Grant (EMDG) Scheme for the 2020 financial year is now open. The EMDG aims to encourage small and medium sized Australian businesses to develop export markets through increased international marketing and promotional activity.

Applications can be submitted from 1 July 2020. The scheme reimburses up to 50% of eligible expenses above $5,000 threshold, provided that the total expenses are at least $15,000. Each eligible applicant is entitled to eight annual grants (these do not need to be in consecutive years).


Temporary removal of Export Performance Requirements due to Covid-19:

  • The government announced that it has waived the Export Performance Test for the 2019-2020 grant year for applicants applying for grants 3 to 8.
  • Applicants applying their 3rd to 8th will be assessed on eligible expenditure and not against the value of exports achieved.

Promotional Expenditure impacted by Covid-19:

  • Austrade announced that they will treat costs incurred for marketing and promotional activities cancelled due to Covid-19 as eligible expenditure for the purposes of EMDG eligibility for the 2019-2020 and 2020-2021 grant years.
  • If you are reimbursed a portion of marketing and promotional activity costs, then the net amount will be eligible EMDG expenditure if it meets the criteria.


  • Overseas representatives (up to $200,000 per application);
  • Marketing consultants (up to $50,000 per application);
  • Marketing visits (airfares and an allowance of $350 per day, capped at 21 days per trip);
  • Free samples (up to $15,000 per application);
  • IP registration (up to $50,000 per application);
  • Trade fairs, seminars, in-store promotions (all reasonable expenditure);
  • Promotional literature and advertising (all reasonable expenditure);
  • Overseas buyers (a total of $7,500 per buyer per visit, totalling $45,000 per application); and
  • Insurance of Eligible Intellectual Property (all reasonable expenditure).


  • you must have spent the funds to seek out, create, or increase demand for your product in an export market;
  • you must be the intended principal in export transactions, i.e. not an agent (exemptions apply for manufacturers or Approved Bodies/Joint Venture applicants, events promoters, suppliers to inbound tour operators or in situations where a company closely related to the applicant owns the product intended for export);
  • the expense must have been paid by you during the claim year (Austrade references bank statement date). If this is your first grant application, these expenses may have been incurred during the preceding two financial years being the claim years;
  • the item paid for must have been provided to you; and
  • you must have evidence of the expense and what it was incurred for (i.e. invoices, bank statements etc.).


The maximum grant funding available for eligible applicants is up to $150,000, subject to the availability of funds in scheme. Members of related company groups may apply individually. The maximum payable to a group of related companies is $250,000 per annum.

Grants will be paid under a split-payment system in two rounds:

  • Round 1: An initial payment of grant entitlements up to the initial payment ceiling amount.  Please note the Government has increased this from $40,000 to $100,000 in 2019-2020.
  • Round 2: A second-tranche payment of grant entitlements above the initial payment ceiling amount.

Any grant received is regarded as assessable income for tax purposes.


Eligible applicants include any Australian individual, partnership, company, association, co-operative, statutory corporation or trust that has carried out export promotional activities during the year for which they seek. The applicant must have:

  • carried on business in Australia;
  • must have an Australian Business Number;
  • income of no more than $50 million in the grant year;
  • incurred at least $15,000 of eligible expenses under the scheme (first-time applicants can combine two years expenses).
  • principal status in the export business;
  • have promoted one of the following:
    • The export of goods or most services;
    • Inbound tourism;
    • The export of intellectual property and know-how outside Australia; or
    • Conferences and events held in Australia.


Eligible products must be one of the following:

  • A good made in Australia;
  • A good made outside Australia where Australia will derive a significant net benefit from its sale overseas;
  • A service except those specified as ineligible in the EMDG Regulations;
  • A tourism service;
  • An event held in Australia;
  • An intellectual property right you own or have exclusive rights to, that mainly resulted from work done in Australia;
  • A trade mark owned, assigned or first used in Australia, or which has significantly increased in value from its use in Australia; or
  • Know-how that mainly resulted from work done in Australia.

Applications close at midnight on the 30th of November 2020 with an extension to 2 March 2021 for applications lodged under the EMDG Consultant Quality Incentive Program.

If you have incurred marketing or promotional expenses that were directed to markets outside Australia with the intent to, or in support of export, you may qualify for an Export Market Development Grant. Contact your usual Mazars Adviser or alternatively contact our grant specialist Jarryd Lazzarini, for a complimentary grant eligibility assessment at jarryd.lazzarini@mazars.com.au.




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Published: 30 June 2020


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