Global Campaigns
Insights
Global Campaigns
Chinese consumers in 2021: how priorities in lifestyle consumption are changing
China’s consumer market, second only to the US, is key to both domestic and international brands. While the buying behaviours of consumers in China have been well-documented, more recent shifts in consumer preferences in the wake of Covid-19 are less well-known. Our new study ‘Chinese consumers in 2021: how priorities in lifestyle consumption are changing’ seeks to investigate trends in buying behaviour that show a shift away from material goods towards more experiential spending.
A practical guide for boards and leadership teams on sustainability
With societal expectations increasingly permeating corporate governance, companies need to evolve their business models to embrace lasting value creation that benefits not only the shareholders, but also internal and external stakeholders as well as wider society.
Sustainable finance policy tracker
Carve-outs in the automotive industry
The automotive industry is constantly changing, facing external challenges posed around new technologies and business models. Carve-outs are under the spotlight to help companies mitigate these risks and offer strategic opportunities. Mazars experts around the world provide insights about carve-outs, from a range of different strategic perspectives.
Reinventing the wheel: what’s driving change in 21st century mobility
How can the mobility sector respond to evolving consumer expectations to influence and lead a transformation towards cleaner, more connected and collaborative systems?
Business - It's personal
No matter how long a company has been around for, what industry they’re in or who their customers are, there’s no getting away from the fact that each business is unique.
Innovators at Mazars
Innovation and transformation are words that we hear, read or write several times a day. But how do we make sense of all these new technological, societal or business trends? How do companies implement some of these changes in practice? And most importantly, how do businesses move from ‘doing’ digital to ‘being’ digital?